Ideas and Innovation For Dummies

Your expert guide to creating ideas with innovative thinking skills
By Marc Zwelling, President, The Vector Poll™

Inside Ideas and Innovation For Dummies

You hear all the time that great ideas are the keys to success in the new economy. What if you're not naturally innovative? Not everyone is able to come up with one creative idea after another. In this book, you will learn to be innovative with easy techniques to launch new products, create better marketing messages, and revive old businesses.

• Tear down walls and unleash imagination
• Boost the flow of good ideas from brainstorming
• Hatch innovations by linking unrelated concepts
• Solve a different riddle and spark solutions to your problem

Discover how to:

• Spark innovation at work
• Improve your strategy, product, message
• Use easy-to-recall ways to create ideas

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