Vector Research introduced polling to Canadian unions.
This is no surprise since Marc Zwelling, president
of Vector Research + Development Inc., was a union president,
a union staffer and a union campaigns strategist.
Marc knows unions from the inside out. That’s why so many
unions turn to Marc and the Vector
Poll™ for The Union Opinion Project to get more
than number crunching. Marc knows how to “get good numbers”
and then use what they really tell to fashion a winning
strategy that fits the time, the place and the people
on the ground who have to make it all work.
Vector Research conducted the first regular national public
opinion polls for unions (1985), the first membership satisfaction
polls for unions (1987), the first voter tracking polls for
unions (1988) and the first non-union-employee surveys in
union organizing campaigns (1992). Vector studies helped unions
create associate membership programs (1999). Online union
membership are another Vector Research innovation (2006).
What is The Vector Poll™ The Union Opinion Project?
The Vector Poll™ The Union Opinion Project
was invented to get unions into polling because regular polling
can be quite expensive. With the Vector Poll™, unions
benefit from seeing the poll questions
and the issues that other unions are dealing with —
and seeing how other unions apply what they learn. Read
more about The Vector Poll™.
If you're considering a poll with the public, a membership
satisfaction study or any kind of opinion research and want
advice on the best methods to use, the costs, or anything
else, just call or email us. We will contact you soon to discuss your project.