Straight Talk on
Polls
What the benefits of polling my members or organization?
Polling helps you find answers in making a decision for your
organization.
The most important thing about a poll, isn't whether people
agree with you or not, it is knowing what people really
think; honestly knowing where the public is — before
you make a decision. Whether it is a membership survey, union
referendum, omnibus poll, employee questionnaire, membership
audit or an opinion poll on professional employees' attitudes:
- A poll helps you assess the current situation
- A poll helps you define the problem or challenge in your
organization
- A poll helps you discover opportunities or difficulties
in choosing one direction over the other
- A poll helps you make one choice from all the options
in front of you
How do I write good questions for my poll?
Every poll is biased by the questions you ask. Part of our
expertise at Vector Research is that we know how to phrase
the questions so that the answers make sense. We ensure that
the answers are reliable and representative of the people
who are being surveyed or polled. Question writing is the
"Art of Polling"; sampling
is the "Science of Polling." At Vector Research,
we help you do both, quickly, efficiently and in a cost-effective
way.
After the polling results are in, Vector Research uses them
to read the public mind to find out what people believe — and
then help you apply these results to
create your strategy and solve your problems.
For more on the advantages of working with Vector Research
+ Development, call Marc Zwelling at 416.733.2320 or complete
our Request Advice form.
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