The Vector Library

The Vector Library

A selection of the latest articles and market research from Vector Research.

The Vector Library

 

  • Do you believe in the strategic voter? (2008) * NEW*
    Do you believe in strategic voting? How about Big Foot and crop circles?
  • Why SARS is Canada’s 9/11 (2008) * NEW*
    Canadians mistrust politicians and dislike taxes, but they like their governments.
  • Debunking Election Myths (2006)
    Several myths gained popularity during Canada's recent federal election. But the polls tell the real story.
  • Do Canadians Support the Troops? (2006)
    Just where does the country stand on Canada’s military mission in Afghanistan?
    The latest polls show signs of buyer’s remorse as people who once bought into the war change their mind.
  • How to Unionize Wal-Mart (2005)
    Polls identify new strategies and hooks that unions could use to organize workplaces such as giant retailers.
  • How the Gays Won (2004)
    Gay rights campaigners know advertising's hidden secret. You don't need it. Word of mouth - free advertising in other words - matters more. If union members came out the way gays did, they would win equivalent advances.
  • The Cynical Canadian (2004)
    Canadians are cynics because they believe some of the country’s biggest professions and institutions are rife with liars. The point is that without a strategy to disarm cynics, progressive change can’t happen.
  • Why are the Poor Still with Us? (2004)
    People on the political left try to turn the public’s attention to poverty by citing the official Statistics Canada figure – 20%. The polls show there’s a better way.
  • Can we have Some Privacy?(2004)
    Privacy is arguably the most abused human right. People assert they have the right to be left alone, yet opinion research shows Canadians would readily trade away privacy for a feeling of security.
  • Why Iraqis will pay for 9/11 (2003)
    Public opinion is the most powerful force in the world. Even as American bombs drop awesome might on Iraq, it’s American public opinion that concedes George Bush’s authority to pursue the war.


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