About Vector Research


Vector Research + Development Inc. is a full-service market and opinion research company and has worked in the private and public sectors for over 20 years. Marc Zwelling (right) is president and founder of Vector Research.

Vector Research is a member of AAPOR, The American Association for Public Opinion Research, and MRIA, the Marketing Research and Intelligence Association. Marc Zwelling is also a MRIA Certified Marketing Research Professional, a designation limited to fewer than 15% of Canadian market researchers.

Our research complies with the strict professional standards and public safeguards of MRIA.

Key Experience and Expertise

Public Relations

Vector Research was the creator and developer for the Sound Bite Machine, a brain-storming aid for leaders, politicians and others facing unscripted media interviews and scrums.

Turning Strategies into Action

Vector Research introduced polling to Canadian unions, helping them develop strategies and messages that resonate with their members, potential members and the public.

Keynote Speaking

Marc Zwelling has been keynote speaker at meetings and seminars for the Ontario Hospital Association, the Conference Board of Canada, Canadian Broadcasting Corp., the Nursing Leadership Institute, British Columbia Human Resources Management Association, the Health Leaders’ Institute, community colleges, the Canadian Labour Congress National Political Action Committee, McGill Institute for the Study of Canada, the Canadian Nurses’ Association and the Canadian Forces Staff and Command College (NATO Officers’ Course).

Consulting on Change

Vector Research has consulted on long-term economic, social, and technological change for the presidents of Ontario's community colleges (training and employment), the Science Council of Canada (new technologies), the Privy Council Office (communications), and other organizations.

Forecasting, Strategic Planning and Innovation

In 1982-98 Marc was director of forecasting for the Intercorporate Futures Group®, a network of executives in long-range planning in 50 business, government and nonprofit organizations including Bell Canada, Enbridge, NOVA, CMHC, TransCanada PipeLines, Manitoba Hydro, CN Rail, Sears, and other organizations in the public and private sectors.

In 1982-1996 in collaboration with the Canadian futurist and author John Kettle, Marc published The FutureLetter, a newsletter on marketing, economic, demographic, technological and social trends with some 1,200 readers.

In 2010 Marc was the consultant to the steering committee for the Ontario 2020 project on the province's future.


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Marc Zwelling - president of Vector Research
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